The Varia Concept – Your Key to Success in Southeast Europe
Varia Concept is a well-established network for kitchen studios actively operating in Southeast European countries. With over 100 successful kitchen studios in Slovenia, Croatia, Montenegro, Serbia, Kosovo, and Romania, our partners benefit from exclusive purchasing conditions, first-class services, and a robust network of German kitchen furniture manufacturers.
We offer comprehensive support—whether you plan to open a new kitchen studio or expand your existing business. From planning to execution, we are by your side so you can focus on what matters most: selling kitchens.
to become self-employed is a pivotal one
- which makes it all the more important to have the right partner by your side. By choosing Varia, you’re not only opting for a strong brand, but also for a network that offers support, growth, and success. We are committed to expanding our network in Germany and are looking for dedicated individuals who want to grow with us.
is also available for kitchen studio owners:
Switching to our system gives you the opportunity to benefit from our strong brand and extensive support network. Become part of Varia – The Kitchen for Life – and discover how your business can reach new heights through collaboration with us.
The entire Varia team, led by Patrick Florea, warmly welcomes you and looks forward to having you as part of our family. Together, we can shape the future of the kitchen industry and share our passion for innovative kitchen solutions with the world.
We look forward to meeting you and hearing your ideas. Join Varia and start your journey into self-employment with a strong partner by your side!
gilt auch für Küchenstudio-Inhaber:
Die Umstellung auf unser System bietet Ihnen die Möglichkeit, von unserer starken Marke und unserem umfassenden Support-Netzwerk zu profitieren. Werden Sie Teil von Varia – Die Küche zum Leben, und erleben Sie, wie Ihr Geschäft durch die Zusammenarbeit mit uns neue Höhen erreicht.
Das gesamte Varia-Team, unter der Leitung von Patrick Florea, heißt Sie herzlich willkommen und freut sich darauf, Sie in unserer Familie begrüßen zu dürfen. Gemeinsam können wir die Zukunft der Küchenbranche gestalten und unsere Leidenschaft für innovative Küchenlösungen mit der Welt teilen.
Wir freuen uns auf Sie und Ihre Ideen. Treten Sie Varia bei und beginnen Sie Ihr Abenteuer in die Selbstständigkeit mit einem starken Partner an Ihrer Seite!
Years of experience
Experts in Europe
Overview,
about the Varia concept:
Network of German kitchen
kitchen furniture manufacturers.
Exclusive purchasing conditions.
Specialised services
for the South East European market.
Our Services – Everything Your Kitchen Studio Needs
Our partners gain access to exclusive services tailored specifically to the requirements of the Southeast European market.
Purchasing Conditions
Benefit from unique conditions with our German kitchen furniture manufacturers
Planning Tools
Access state-of-the-art tools for efficient kitchen planning
Business Analysis
Prepare your business for the future with our economic support
Exhibition Planning
Receive expert assistance in designing contemporary exhibitions
Manufacturer Visits in Germany
Experience firsthand visits to our German manufacturers.
Trainings, Workshops, and Conferences
Exclusive access to practical training sessions and networking events
Market Insights and Trends
Stay ahead with our in-depth analysis of market trends and customer preferences specific to the Southeast European region
Logistics and Delivery Support
Simplify your operations with our reliable logistics solutions, ensuring seamless delivery from German manufacturers to your studio
Our Exclusive Private Brand: Varia Purion
With Varia Purion, we offer our partners a private brand that stands out in the market. The high-quality products of Varia Purion are available in Slovenia and Croatia via www.varia-purion.si and www.varia-purion.hr.
Our partners benefit from the exclusivity of the brand and its excellent customer perception. With Varia Purion, you clearly position yourself above your competitors.
our getting-to-know-each-other
process:
Questions & Answers
How much does a Varia kitchen studio cost?
Opening a Varia kitchen studio is an investment in your future, tailored to your individual needs and capabilities. The total investment can vary depending on the chosen location and the specific requirements of your studio.
The investment covers everything you need to establish and operate your studio to the highest standards.
How long does it take until I can open my own kitchen studio?
From the initial meeting with a Varia regional manager to the grand opening of your own kitchen studio, you should plan for a timeframe of approximately 6 months. This period allows us to carefully plan and execute every step – from selecting the location and designing the studio to training your team.
Our goal is to ensure that your kitchen studio is fully equipped for a successful launch, so you can focus entirely on the success of your new business.
Why should I integrate my existing kitchen studio into the Varia concept?
A partnership with Varia offers you numerous advantages, including access to a broader range of high-quality kitchen solutions and the strengthening of your
market position by aligning with a renowned brand. Varia supports you with comprehensive marketing strategies and materials to increase your visibility and
reach.
Furthermore, you benefit from improved purchasing conditions through our network, which can lead to more attractive pricing for your customers and higher margins for your business.