The Varia Concept – Your Key to Success in Southeast Europe
Varia Concept is a well-established network for kitchen studios actively operating in Southeast European countries. With over 100 successful kitchen studios in Slovenia, Croatia, Montenegro, Serbia, Kosovo, and Romania, our partners benefit from exclusive purchasing conditions, first-class services, and a robust network of German kitchen furniture manufacturers.
We offer comprehensive support—whether you plan to open a new kitchen studio or expand your existing business. From planning to execution, we are by your side so you can focus on what matters most: selling kitchens.
Overview,
about the Varia concept:
1
Network of German kitchen
kitchen furniture manufacturers.
2
Exclusive purchasing conditions.
3
Specialised services
for the South East European market.
Our Services – Everything Your Kitchen Studio Needs
Our partners gain access to exclusive services tailored specifically to the requirements of the Southeast European market.

Purchasing Conditions
Benefit from unique conditions with our German kitchen furniture manufacturers

Planning Tools
Access state-of-the-art tools for efficient kitchen planning

Business Analysis
Prepare your business for the future with our economic support

Exhibition Planning
Receive expert assistance in designing contemporary exhibitions

Manufacturer Visits in Germany
Experience firsthand visits to our German manufacturers.

Trainings, Workshops, and Conferences
Exclusive access to practical training sessions and networking events

Market Insights and Trends
Stay ahead with our in-depth analysis of market trends and customer preferences specific to the Southeast European region

Logistics and Delivery Support
Simplify your operations with our reliable logistics solutions, ensuring seamless delivery from German manufacturers to your studio
Our Exclusive Private Brand: Varia Purion
With Varia Purion, we offer our partners a private brand that stands out in the market. The high-quality products of Varia Purion are available in Slovenia and Croatia via www.varia-purion.si and www.varia-purion.hr.
Our partners benefit from the exclusivity of the brand and its excellent customer perception. With Varia Purion, you clearly position yourself above your competitors.