The Varia Concept – Your Key to Success in Southeast Europe

Varia Concept is a well-established network for kitchen studios actively operating in Southeast European countries. With over 100 successful kitchen studios in Slovenia, Croatia, Montenegro, Serbia, Kosovo, and Romania, our partners benefit from exclusive purchasing conditions, first-class services, and a robust network of German kitchen furniture manufacturers.

We offer comprehensive support—whether you plan to open a new kitchen studio or expand your existing business. From planning to execution, we are by your side so you can focus on what matters most: selling kitchens.

The decision

to become self-employed is a pivotal one

- which makes it all the more important to have the right partner by your side. By choosing Varia, you’re not only opting for a strong brand, but also for a network that offers support, growth, and success. We are committed to expanding our network in Germany and are looking for dedicated individuals who want to grow with us.

Kitchens. Success. Varia!

Benefit from our experience!

A special offer

is also available for kitchen studio owners:

varia Franchise - Küchenplanung im Team
varia Franchise Partner beim Kundengespräch
23

Years of experience

120

Experts in Europe

Our Exclusive Private Brand: Varia Purion

With Varia Purion, we offer our partners a private brand that stands out in the market. The high-quality products of Varia Purion are available in Slovenia and Croatia via www.varia-purion.si and www.varia-purion.hr.

Our partners benefit from the exclusivity of the brand and its excellent customer perception. With Varia Purion, you clearly position yourself above your competitors.